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OUR VALUES

Kindsgut Werte Icons

OUR KINDSGUT HISTORY AND PHILOSOPHY

Kindsgut is a family-run online concept store from Berlin that offers high quality children’s toys and stylish home accessories for the whole family.

We believe: childhood is the most precious time of life. Every sandcastle is forever, every rainbow is a miracle and the most beautiful times in life are in the here and now. Thus, our motto is: “We want to make families happy!”

Therefore, we put our heart and soul into developing products that appeal to the whole family in our Berlin office since 2017. Our assortment contains high quality, educationally valuable products for babies and (small) children that stimulate their fantasy and offer age-appropriate playing fun.

Kindsgut Team Corinna und Patrick Links mit ganz viel Kindsgut Spielzeug

WE WANT TO MAKE FAMILIES HAPPY

On top of that, each toy meets our high esthetical demands so that not only children, but also parents love them – the reduced unisex designs effortlessly fit into any modern home.

Kindsgut products don’t necessarily have to be put away directly after playing with or using them. Spend your time rather with what really counts – creating unforgettable memories with your family!

FROM PARENTS FOR PARENTS

Kindsgut is a joint success of many creative minds that have children of their own, or carry their inner child in their hearts. Managing Director Corinna Links, who manages the company together with her husband Patrick Links and Dr. Bijan Niroomand explains: “As a team of mothers, fathers and family people, we develop and sell only products that we – and our children – love. We all know what an extraordinary and imprinting time youth is, how wonderful and magical it is. And also – how quickly it passes. Our products are perfect for cuddling, learning and playing – for a fair price, but offering high quality and sustainability. “

An important role in the decision-making process towards adopting new products in our assortment is being carried out by Kindsgut Product Manager Sarah Maria Röckel, who is also an early childhood development expert. She does not only use her expertise to evaluate each product based on their educational added value, but also puts them to the test with her little daughter. You can find many interesting tips and tricks in our magazine or on Instagram.

Kindsgut Werte Team Produktdesign
ONLY THE VERY BEST FOR OUR LITTLE ONES

Besides our high educational and esthetical demands to our entire assortment, we also put great value to the quality of our products. Kindsgut toys should last for many years and be passed on to siblings.

Therefore, the entire assortment is regularly being put through thorough quality checks and tests to make sure that each product meets the highest European quality standards. That all products are free of pollutants und are being tested through recognized procedures are a matter of course for us.

Durability is also of major importance to us. From the beginning, we have put our focus on environmentally friendly production methods and the use of sustainable raw materials. For example, we use packaging waste as filling material for new packages. You can find more information about our production processes on “Our Production processes”.

Kindsgut Werte Spielen Kind mit Holzeisenbahn
FOR THE SAKE OF THE ENVIRONMENT

We care about the environment and the future of our children. Therefore, we work together with whales.org, trees.org and the German initiative SOS Kinderdorf.

But it doesn’t stop there – we also put great value on sustainability in our Berlin office every day. Read more about our values and commitment on our website.